Nicolas Auvinet auvi.net

Digital, IT & data executive · Tours, France

Selling direct.Even when the customer is an AI.

I’m Nicolas Auvinet. For 25 years I’ve built direct sales engines, where growth, IT and data run as one. Now I’m working on what happens when the first conversation is with an AI.

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Track record

A performance-marketing agency I founded, Sage’s first cloud SaaS platform, e-business projects in agency, and since 2017 the direct-to-consumer engine of APRIL Moto, where I sit on the executive committee. I’m also Deputy CEO of Le Repaire des Motards, one of France’s leading digital media.

Point of view

AI, the Monday
after the demo.

Everyone has seen the demo. Fewer people talk about the Monday after, when the tool meets a team that is already busy, a budget that has to be defended, and a customer who doesn’t care how clever the model is. That’s the part I find interesting. It’s also where most of the value gets decided, isn’t it?

Now · October 2026

  • 01

    AI in production, not in pilots

    Quality monitoring of sales conversations, AI-drafted replies for customer service.

  • 02

    Selling inside ChatGPT

    One of the first offers you can get a personalized price for without leaving the conversation.

  • 03

    Visible to AI engines

    Making a brand easy to find and cite now that search is turning into answers.

  • 04

    Building with coding agents

    Teaching a development team to ship with agents, and measuring what it really changes.

Selected talks & press